Trust is a critical element of a business. For customers to put their trust and confidence in your business, your presence must always be felt. You can do this by establishing a strong online presence. The main reason why customers patronize a certain product or brand is trust. A customer who feels that a product produces good results or provides him with benefits, would not even think of choosing another. Earning the trust of a customer does not happen overnight. However, through consistency, a business will present itself as trustworthy to the thousands of customers out there. This is where establishing a strong online presence could greatly help.
Customers Always Ask Google
Gone are the days when a customer will initially turn to a magazine or the Yellow Pages, to find a product they are looking for. They would whip out their phones, click on the browser, and search for a product that they have in mind. Google would then provide them with answers and results. Most of the time, a customer would click on the results returned by Google on Page one. Many customers believe that Google’s products or businesses with the highest page ranking are the most trustworthy. Do they still question the results? Suffice to say that online users often don’t.
Businesses Compete for Google’s Attention
Since customers often trust a product that could be found in the first pages of Google Search Results, businesses end up competing for Google’s attention. What they do is to establish a website which utilizes the best-in-class Search Engine Optimization. An optimized website designed a web designer conforms to known search engine algorithms. This increases the chance of a website to be given a higher ranking by the search engine. Once the search engine gave an optimized website a high priority, then the possibility of landing in the first few pages of Google will be higher.
Constant Appearance in Search Results Earns Trust
A customer who sees your website in the search results would start to feel that you are the right business that he needs. This constancy could easily lead to trust. Once trust is established, you can expect that customer to become a regular patron. There might not be any other avenue for the customer to look for another product or business. After all, you have already given him that sense of security, making him feel that he can rely on you at any time of day.
Establishing Trust is a Continuous Cycle
The moment you have earned customers with the help of great design helps you aim higher. Remember that the trust you have established in customers’ hearts could easily wane if you neglect your online presence. Customers need to see and feel your presence for that trust to remain. Your website must be optimized to conform to the latest web technologies. Search engines like Google would often roll out new algorithms, which would also require different optimisation levels. Yes, it is a continuous thing, but it will be your business that ultimately benefits. This ensures that your website appeals to search engines at any given point in time.
With customers’ reliance on search engines for their needs, your business must compete with others and earn customers’ trust. You can do this by making sure that a reliable web designer handles your website. He can help you establish a strong online presence that greatly appeals to Google and other search engines that customers always use. The moment you have established this, you are assured of customer’s trust, which can benefit your business for a long time.