These days, running a business has become twice as hard as it was before the COVID-19 pandemic began. What was once a competitive industry is now a cutthroat realm, with thousands of businesses at times fighting for the same market. Knowing this, business owners like you should really double down on their efforts to make your brand stand out and continue making the cash flow to sustain your venture.
Good thing there are lots of simple ways how you can differentiate your brand from the rest of the competition, so clients would choose you and not them. Many of these techniques involve using readily-available tech tools that businesses of all kinds use to great effect.
Here are five tech tricks on how you can make your brand a superstar to thrive amid this crisis:
1. Tap digital designers to create your business’ branding.
Big brands, medium-scale businesses, and even start-ups know that branding is critical in making any business stand out. In fact, it’s a non-negotiable thing for practically all business owners. If you wish to make your venture distinguishable in a sea of competing businesses offering similar products or services to the same market, then you should hire a professional brand designer or studio.
Such a service provider will help you come up with ideas on how to market your brand: from your logo and slogan to your brand name, identity, and other content requirements. These contents are predominantly digital in nature, and your designer will take care of them for you.
2. Run a social media campaign.
With millions of people still following stay at home orders, they spend many hours each day on their social media accounts. Throughout the pandemic, Twitter, Facebook, Instagram, TikTok, and YouTube saw staggering user engagement figures which were considered unprecedented in recent memory. Now, if you want to capitalize on this boom, you must quickly put up a social media campaign that will trumpet your brand across all social media channels. You can hire your employees to post status updates, tweets, or YouTube vlogs to promote your business. If you want the best results, then you’d have to reach into your pockets and hire a professional social media team to do the job for you.
3. Incorporate AR, VR, and AI in your processes.
Augmented reality (AR), virtual reality (VR), and artificial intelligence (AI) are among today’s game-changing tech tools with wide-ranging applications. For example, you can use AR and VR techs to simulate what a customer will experience when using your product. You can also conduct product launches using these techs to offer a truly immersive experience to attendees.
Additionally, you can use AI-powered tools such as chatbots to handle your different customer experience (CX) and customer service needs. Just research the potential applications of these tech tools and see how you can integrate them into your business.
4. Invest in online project management tools.
It’s all too easy to lose track of your multiple projects’ or campaign’s progress, especially if you have other equally important things on your plate. You can easily avoid overwhelming yourself and making missteps that could jeopardize your operations and make you look a total mess in your customers’ eyes by getting project management tools (PMTs).
The good news is that there are plenty of such tools out there — Asana, Trello, Basecamp, Zoho Projects, and the like. Many of these PMTs are absolutely free and already come with excellent features, so there’s no reason why you shouldn’t get one soon. They will help you run your daily projects smoothly and ensure that you can always deliver the goods to your customers.
5. Get a customer relationship management (CRM) platform.
A CRM will help you find potential customers and retain existing ones as they interact with your business through your different sales and marketing funnels. The tool will store critical user data and help you make wise decisions based on such available information. You’ll find it easier to make adjustments to your products or services and tailor them in a way that would satisfy the needs of your customers that you learned through data obtained from your CRM. It’s hard to beat such a powerful tool like it and you’ll surely thank yourself for making the investment.
Tech tools are out there and you only have to get the right ones to help make your brand the odd man out but in a positive way. Just make your choices count by doing your diligent research and you can expect to reap the rewards soon enough.