Trends in the business industry, especially in e-commerce marketing, emerge from multiple sources. Sometimes, these trends generate from the latest industry changes. Other times, it goes after the newest customer demands or the latest released technological tools and software. Regardless of its source, you need to know all the most prominent and latest trends, especially if you aim for business growth.
Some of the most popular trends in e-commerce include digital marketing and application of artificial intelligence in business. If you haven’t tried maximizing the use of these tactics, your brand is definitely missing out on huge opportunities to gain a competitive advantage. Keep in mind that a significant number of businesses already know the advantage of keeping up with the latest trends. Thus, you have to try your best to stay up-to-date about all the latest and emerging business trends, especially when it comes to marketing tactics.
The Latest Trends that Influence E-Commerce Marketing
Global consumers are constantly shifting their purchasing habits. Thus, marketing specialists still need to adjust their strategies and ensure that they can target the right audience using effective marketing tactics. One of the best ways to do this is to find the ideal mix of traditional and modern advertising techniques. It would also help business owners if they continue learning how to incorporate the latest business trends in improving their existing strategies, including the following:
The complexity of consumer shopping behavior
Defining proper consumer segmentation is becoming more complicated. It will be more difficult to pinpoint what consumers want because some change shopping behaviors depending on their mood. For instance, they will purchase a luxury item today, but they prefer to get products with the lowest prices the next day. One day, they purchase e-commerce websites; the next day, they may prefer shopping through social media such as Facebook or Instagram.
The growing popularity of programmatic advertising
The use of intelligent software is becoming more prevalent in e-commerce marketing. No wonder the popularity of programmatic advertising is increasing among marketers. This process allows business owners to purchase ad spaces where they can promote their brand more effectively. The system helps them ensure that their ads target the right audience at the right time and on the right platform.
Customization of product design
Various industries are trying their best to produce customizable products for customers. With product customization, consumers can have the freedom to choose specific features such as size, texture, and color. Some business owners are already applying this strategy to their websites. They offer features that allow customers to choose specific features of the products they want to purchase. Some of them provide real-time visuals so shoppers can see how the product looks like.
Increase of mobile shopping
The rising popularity of mobile applications and mobile-friendly websites have encouraged consumers to shop for products using their smartphones. With this, business owners need to ensure that they can offer potential clients a user-friendly platform that can be accessed through their phones and other mobile devices.
Marketing through celebrity endorsements
Influencer marketing is still on-trend, and marketers are even targeting celebrities to endorse their products. Keep in mind that actors, musicians, and other influential individuals usually have a big following, especially on social media. If you can tap into their huge audience, you can definitely observe a significant improvement in your sales and revenue.
Designing interactive product advertisements
Maximizing engagement is also crucial in raising brand awareness and achieving success in marketing. If you want to grab more attention from potential clients, following the trend of using interactive product ads will help your brand. This tactic is especially useful for gaming companies or those promoting mobile applications. These companies usually design ads that potential customers can click or play. With this, people will have the chance to try the game even just for a few seconds. If your ads are effective, they will eventually download and install the game. You can also use this strategy even if you are running a business in a different industry. The key is to design engaging ads that will get consumers hooked with your brand.
These are only some of the most remarkable business industry trends that you need to take note of. There is still a lot to learn about e-commerce marketing, but you can always start with small changes. Keep gathering information about the emerging trends and ensure that your business is prepared for any significant shift in industry standards or consumer demands. Make sure that you also keep investing in advanced tools and incorporate technology to continue achieving growth for your business.