Using Images in Your Marketing Message

If you are struggling to make your business stand out, maybe you are doing things wrong. Perhaps it’s time for you to get help from a creative design studio in Phoenix, AZ. And be sure to partner with a studio that is excellent in visual marketing. The perks of incorporating images within your marketing message cannot be underestimated.

1. Images communicate your message faster

Studies show that 32% of marketers consider visual images to be the most important for content for their businesses. Why is that the case? Because the saying “a picture is worth a thousand words” is correct.

Think about it, between describing a situation and expressing it in the form of images, which one would take longer for you to do? For example, think about how long it would take to describe that some women in the world are adventurous and go boldly where others haven’t gone before. If you put a picture of Amelia Earhart, it would practically communicate the same thing, right? That is the power of images. It can communicate faster.

2. Images are more memorable

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There is only so much time that people have. A lot of marketers are competing for busy internet users who are bombarded from all directions with marketing messages. Standing out amidst the competition and remaining memorable within their minds is a serious achievement. And one way to do it is via images.

Did you know that 65% of people can recall images three days after they view it? And yet if the same people were to hear that message without seeing any photos, only 10% of them would remember it three days letter. For that reason, it is in your best interest to incorporate images into your marketing messages. Otherwise, your message will be lost, and your competitors will stand out if they do what you have failed to do when branding your business.

3. Images keep your customers engaged for longer

There are times when you need a longer time to ensure that your customers are persuaded to give your business a chance. But if you cannot keep their attention for long enough, you will lose them to your competition. So what should you do to keep them engaged?

Well, it’s quite simple. Include images within your content, and you will achieve your goal. Studies show that people will spend 10% more time looking at visuals than reading text. And even when the text takes up more space than the images, the readers will remain interested in the latter. So consider incorporating images into your content, even when offering instructions for people to take actions that favor your business.

There is no doubt that images are compelling. If you ignore their importance in communicating with your potential clients, you will lose their attention, and your competition will benefit. So take the time to get professional help from a creative design studio if necessary. The higher the quality of images your business uses, the more appealing they will be to your audience.

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